|Japan Website Project|
AEGON Japan Website
In 2010, I worked as the Web Editor and Writer for AEGON.com. AEGON is a global insurance company whose name may be recognizable in the Netherlands, but not so much in Asia and the Americas.
As part of a website update project, I was asked to create visual content and English text for the AEGON Japan Website. The Japanese site would become a template for AEGON Germany and other country websites.
Easy to read, easy on the eyes
For the Japan site, I needed to develop content that was easy to read for non-native English speakers, easy to translate and customer friendly. The website needed to be economical with words, simple and clear.
With the Brand Manager and Japan contacts, we created a visual identity which would worked for AEGON internationally while still appealing to the Japanese market.
Follow my walkthrough of the AEGON Japan Website Project using a fancy, zippy, zoom-able Prezi presentation. Or alternatively, you can go straight to Japan and the www.aegon.jp for direct contact in Japanese or English.